Harley-Davidson Inc. (HOG)
HOG trades on NYSE in Consumer Discretionary, Motor Vehicles. Numbers below come from the Nasdaq screener and SEC filings, each with its source.
Price · October 14, 2026
$27.47
+0.36% on the day
Market cap
$2.9B
Mid cap
Revenue · 2025
$4.5B
-13.8% on 2024
Net income · 2025
$338.7M
7.6% net margin
Price, change, market cap, sector and industry: Nasdaq stock screener, as of October 14, 2026. Revenue: SEC XBRL frames, calendar 2025.
Profile
| Field | Value |
|---|---|
| Ticker | HOG on NYSE |
| Sector | Consumer Discretionary |
| Industry | Motor Vehicles |
| Country | United States |
| IPO year | Not reported by the screener |
| SEC CIK | 0000793952 |
| SEC industry code | Motorcycles, Bicycles & Parts |
| Incorporated in | WI |
Financials · 2025
| Line | Value |
|---|---|
| Revenue | $4.5B |
| Net income | $338.7M |
| Operating income | $386.6M |
| Net margin | 7.6% |
| Operating margin | 8.6% |
| Revenue growth | -13.8% |
| Cash | $3.1B |
| Total assets | $8.0B |
| P/E (computed) | 8.4× |
| P/S (computed) | 0.6× |
Key SEC documents
| Document | Form | Filed |
|---|---|---|
| Latest prospectus or offering document | S-3ASR | 2023-11-14 |
| Latest annual report | 10-K | 2026-02-26 |
| Latest quarterly / interim | 10-Q | 2026-08-05 |
| Latest current report | 8-K/A | 2026-07-23 |
| Latest proxy DEFINITIVE ADDITIONAL PROXY SOLICITING MATERIALS | DEFA14A | 2026-04-09 |
Source: SEC EDGAR submissions feed, 1,001 recent filings. All filings on EDGAR.
Price moves
| Window | Return |
|---|---|
| 1 week | +0.2% |
| 1 month | -2.0% |
| 3 months | +0.7% |
| Year to date | +31.8% |
| 1 year | +2.8% |
| From 52-week high | -5.1% |
Source: Yahoo Finance daily closes, last bar 2026-10-14. Computed by Sophia Capital from daily closes; cap, sector and tier from the Nasdaq screener.
Peers in Motor Vehicles
| Ticker | Company | Price | Day | Market cap |
|---|---|---|---|---|
| LKQ | LKQ Corporation | $22.18 | +0.36% | $5.6B |
| FOXF | Fox Factory Holding Corp. | $17.97 | -0.28% | $755.3M |
| LVWR | LiveWire Group Inc. | $1.56 | -7.14% | $320.4M |
| INEO | INNEOVA Holdings Limited | $0.5684 | +0.78% | $9.2M |
| LOBO | LOBO TECHNOLOGIES LTD. | $0.4472 | -1.37% | $6.2M |
| EZGO | EZGO Technologies Ltd. | $0.8261 | -2.34% | $4.4M |
| CTNT | Cheetah Net Supply Chain Service Inc | $2.43 | 0.00% | $3.5M |
The full dossier has every filing, three years of financials, private raises and the people who signed them.
Open the full dossier